The Madera Group launched in 2013 by Amrou Manaseer and Tosh Berman. Pooling their collective nightlife histories, the two embarked on a fruitful transition into restaurants. Here, Berman discusses the firm’s design language, crafting a localized and organic concept, and its Eastward expansion.
The Madera Group, the West Hollywood, Calif.-based operator of Tocaya Organica and Toca Madera, on Wednesday said it has received a $20.85 million equity investment from investment firm Breakwater Management.
The investment will be used to fund the expansion of 10-unit Tocaya, a fast-casual organic Mexican concept, as well as the company’s other concepts, such as fine-dining Mexican concept Toca Madera and beach lounge concept Casa Madera, established in partnership with Caesars Entertainment.
Los Angeles based hospitality company The Madera Group, LLC ("TMG") announced today the completion of a round of equity funding with a $20.85 million capital raise. The investment comes from Breakwater Management LP ("Breakwater"), a provider of flexible capital solutions to growing lower middle market companies. The investment will fund The Madera Group's continued geographic expansion of Tocaya Organica, a fresh-casual Modern Organic Mexican concept with 10 locations across Southern California and Arizona; Toca Madera, a fine dining establishment that serves premium organic Mexican food coupled with a high-energy atmosphere; and Casa Madera, a fine dining and beach lounge concept established in partnership with Caesars Entertainment.
Los Angeles based hospitality company The Madera Group, LLC ("TMG") announced today the completion of a round of equity funding with a $20.85 millioncapital raise. The investment comes from Breakwater Management LP ("Breakwater"), a provider of flexible capital solutions to growing lower middle market companies.
The restaurant launches a rotating mezcal cocktail menu, along with reimagined traditional Mexican tapas selections. Through the end of the month, guests 21+ can sip on cocktails like the the Siempre, made with El Silencio's Espadin, cucumber, gran classico bitter, lemon and egg white. A DJ and guitarist will perform live every Monday, too.
"We specifically chose our location at the Atelier because we loved the design aesthetic of the building," Tocaya co-founder Tosh Berman tells L.A. Weekly. "It represents a crown jewel in the residential landscape of the area. We have a corner location, offering us high visibility, and we're close to fitness and grocery concepts that coalesce well with Tocaya Organica.
The first out-of-state branch of Tocaya Organica, a counter-service Californian concept touting healthful, modern Mexican fare, is set to open at Kierland Commons on Saturday, Nov. 17. “The Kierland Commons location marks our first location outside California and therefore a watershed moment for the brand," founder Tosh Berman said.
The holidays are just around the corner, which means lots of holiday parties and even more cocktails to be served. Is your bar ready for the holiday season rush? Beverage Director of The Madera Group Charity Johnston shares her tips on how to style your holiday bar cart this season so you’re ready to tackle any and all cocktail orders that come your way.
Another day, another Tocaya Organica. This location of the growing upscale organic Mexican food chain lands at the Beverly Center with a bang, taking up some 4,000 square feet of ground floor retail space next to names like Cal Mare, Yardbird, and Farmhouse.
Modern Mexican hot spot Toca Madera hosts a fire breather, flamenco guitarist and stilt walkers all face-painted with the traditional sugar skull makeup at its holiday bash. Make it a taco Thursday with fillings like carne asada or skirt steak or enjoy the special Los Muertos cocktail (avion reposado, blood orange, lime juice, hibiscus, and activated charcoal agave).
This new location will be the ninth store opening for the brand, and Tocaya plans on having 12 stores open by the end of this year. “We wanted to open in a convenient, central location for those who want to eat healthy during a busy work day or grab a bite in the evening with friends,” said Tosh Berman CEO and co-founder of The Madera Group. Using ingredients that are organic and sourced locally, Tocaya takes a “vegan-first approach” to their menu.
Healthy food doesn’t always mean salads and quinoa — thank goodness. And Tocaya Organica proves just that with their modern, organic Mexican food. They offer a healthier take on Mexican classics, and almost everything on the menu is customizable based on your dietary needs or preferences.
Here comes Tocaya Organica, once again. The healthy-leaning Mexican restaurant chain has eight locations spread from Santa Monica to the Beverly Center to San Diego, and is now ready to roll with a big new corner location in the thick of Hollywood’s growing restaurant row.
Tocaya Organica, the Los Angeles-based casual restaurant, opens its San Diego outpost in the Gaslamp Quarter today. Mexican cuisine made with organic ingredients makes up the menu that features tacos, burritos, bowls, and salads, with a heavy emphasis on vegan fare.
El Segundo’s outdoor beach-adjacent retail mecca The Point adds Tocaya Organica as a tenant today. It’s only been two months since the healthy Mexican chain dropped into Westfield Century City, but the hospitality company The Madera Group is prepared to keep this speedy expansion pace going. Three additional LA locations are on the way, as well as San Diego, and Arizona.
