The Madera Group launched in 2013 by Amrou Manaseer and Tosh Berman. Pooling their collective nightlife histories, the two embarked on a fruitful transition into restaurants. Here, Berman discusses the firm’s design language, crafting a localized and organic concept, and its Eastward expansion.
With The Madera Group’s blessing, Noble 33 will now lead the management and expansion of Toca Madera and Casa Madera while bringing brand new high-energy concepts to the national and international fine-dining scene
This news immediately follows The Madera Group’s former portfolio restaurant brand, Tocaya, announcing its merger with Tender Greens
At Tocaya Organica, a Mexican-inspired fast-casual chain, customizable keto bowls are a permanent fixture. “The cauliflower rice is probably the most unique item that distinguishes this bowl from our other menu items,” explains Tosh Berman, CEO and co-founder of of The Madera Group, which is behind the chain. “We want to make healthy and delicious food accessible and attainable for all.”
Here comes Tocaya Organica, once again. The healthy-leaning Mexican restaurant chain has eight locations spread from Santa Monica to the Beverly Center to San Diego, and is now ready to roll with a big new corner location in the thick of Hollywood’s growing restaurant row.
Tocaya lands at the intersection of Sunset and Seward, in an older brick space that’s still filled with original details. There’s the pulled-back ceiling showing off the old wooden beams, the big and the arched windows facing out to the street while pouring light back into the space. Inside, expect plenty of greenery, teal and gold touches, and Instagram-worthy signage of course (this one reads: Let Them Eat Tacos, which might be a little on the nose).
As for the food, this Tocaya carries the same organic Mexican menu as before, with everyday options ranging from tacos and burritos to bowls and salads, all available to dine-in or for takeout. There’s also a sizable bar and lounge area inside the 5,000 square foot space, doing margaritas and more.
Hollywood diners can find this new Tocaya right across Seward from upscale Curtis Stone spot Gwen, and next door to Hearth & Hound along Sunset Boulevard. The official opening date is August 31, and hours run daily from 11 a.m. to 11 p.m.
Tocaya Organica. 6550 Sunset Blvd., Los Angeles, CA.
The comic convention of all conventions is about to descend upon San Diego for almost an entire week of cool launches, sneak peeks, cosplayers, and movie star sightings. And while there are plenty of restaurants and bars within easy walking distance of the Convention Center and its hallowed Hall H, here are 14 spots that cover everything from themed dishes and drinks (hello, Star Wars-inspired cocktails and sushi) to favorite local hangouts with great happy hours.
Superheroes need to stay healthy too, and in celebration of the ‘Con Tocaya has added a few specials to their regular menu of salads, bowls, and burritos. Comprising two tacos, one side, and one agua fresca the Comic-Con Combo rings in at $9.95 or with the addition of a Revenge of The Margarita (blackberries, raspberries, organic lime juice, organic agave) bumps up to $14.95.
